This series aims to address tips and tricks on the omnipresent question bloggers ask? How do I grow my blog? Increasing traffic, increasing opt-ins– they all contribute toward building your reputation, authority and sales– and vice versa. The more people link to you and post about you (your reputation and authority) and the more people trust you (your sales and reviews), the more growth you get for your blog.
It’s a happy cycle that you should keep moving. Get lazy and the cycle stops.
Speaking of lazy, that brings me to Tip #1.
1. Be active in your community.
This is how you generate interest in what you have to offer in your site. First, you show your community that you can speak nicely and intelligently in your niche. Plenty of beginner bloggers skip this step. Don’t. Seek your people. Find them on groups/pages/communities on Facebook, Reddit, Tumblr, Instagram hashtags… Rub elbows! Comment on influencers’ blogs, be seen in social media. Contribute!
2. Reach out and create partnerships.
This is a bonus of being an active participant in your niche. You can soon find someone to grow with OR someone to give you a leg up. Learn how to give and take from each other– and ,then, work together to give something to your shared audience!
For example, a woodworking blog promotes a sewing blog and vice versa. They offer a joint lead magnet featuring easy DIY home and garden projects!
3. Write/create to please and amaze– Or simply curate pleasing and amazing creations/content!
Don’t think you can get away with sub-par copies of what’s already out there. Sure, there are very few truly original ideas left (probably zero by now!) but you have to find an angle or a detail previously unexplored. Otherwise, you might want to reexamine where your passions truly lie. Growth takes hard work (and sometimes, money!) and hard work comes from genuine passion.
For example, here are Neil Patel’s 4 Uncommon Types of Content That Attract Hundreds of Backlinks. They all take considerable work. Not all of them are expensive– you can start being mindful of your graphics! Apparently, stats show, images get shared a lot!
Speaking of sharing, curating what’s the best out there works for your blog and your brand. Learn the trick of it and your audience will learn to to check your blog instead of Googling (not to mention you’d make yourself known to the big fish you’d be linking to!)!
4. Don’t stop after you write. Promote.
Let’s say you’ve written a wonderful lead magnet, something you need to grow your list. Help people find your blog by using Adwords or social media promotion.
Every blog post should go through the same promotion. Get it out there. Share it. Repurpose it into visual content (infographic, videos, slideshows or cheat sheets, etc.) and post it again. Send it to your email list!
5. Distribute. Submit. Guest post.
Plenty of websites and blogs offer you the opportunity to be seen. Do your research, schmooze, and master the art of content distribution and guest posting.
6. Lead magnets– there’s a reason why everyone’s got one.
To grow your blog, you need emails. You need better and better ways to collect emails.
7. Run giveaways or contests.
These are like lead magnets, but instead of collecting emails, you could be getting shares on social media, reviews, mentions, follows, hashtags… For your prizes, reach out to other businesses. It’s a win-win, and a powerful way to establish your online presence, and boost you forward to growth.
8. Social media. Love it.
Really. This is your direct audience engagement, not something you assign to remote marketers. Give it a personal touch. Get involved. It shows, and social media wins have a way of snowballing overnight. Play your cards right and you could reach your growth goals in one day, one week, one month!
9. Master the art of headlines.
Let’s just put this here before we continue forward. You can have the best ultimate guides out there, or awesome case studies that have never been done before, but if you don’t hook your readers with your headline— you won’t get them to read your posts. No reads, no traffic, no sharing and no growth.
10. Use tools!
If you haven’t yet, then it’s time to join the 21st century! Keyword tools, analytics tools, marketing tools– every insight and intelligence about your audience (and your competitors) count. Knowledge is power. It’s amazing how many bloggers still don’t tap into knowledge.
11. Think of your audience: answer a need, or make them feel something.
How well do you know your audience? What do they look up in Google? What makes them laugh or angry? Create content for their needs and weaknesses– and weaknesses not only denotes what they don’t know, but those things that always appeal to their soft spots.
That’s the secret of going viral. Give them something they’d be proud to share to their own friends and family. Or make them laugh so hard they remember you– not just share your post.
And speaking of viral…
12. Ride the news.
They call it newsjacking. Keep an eye on current events and use your wit (or hire it!) to immediately ride the wave with relevant (and tickling) posts. Don’t forget the news. Are you updated on what’s happening in the world in general, and in your niche in particular?
If you’re fast and/or unique enough, people could link to YOUR post. And if your blog happens to be ready with good stuff, people will remember and come back (and if you’re lucky, they’d also subscribe/opt-in). This also establishes you as a go-to source. They don’t have to subscribe to other pages– just a subscription to YOU assures your readers they’d still be up-to-date in your niche.
13. Ride the coattails of the big fish.
They’re also news. And they’re often such nice people. If they’re not too busy, they’d often reply to questions promptly. Interview them, quote them, link to them. Be bold and ask them to share your story after you’ve published it. Usually, they do this without asking– but ask anyway!
14. Get organized!
Do you have a calendar? An editorial calendar includes plans, schmoozing with your peers, guest post submissions… Do you have a content schedule? Do you post at certain times of day? Do you know which hours are the best times to publish and post on your blog and social media? If you want to grow your blog, you should!
15. Profile your audience.
They call this your audience persona, and it details everything from their age to their habits and way of working. If you have more than one demographic, have a profile for each.
What do they like? What don’t they like? How do they approach this or that? Where do you come in? Where do you become essential to them? How do you make sure you’re there every step of the way to funnel them into leads and then into conversions?