According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their effectiveness, SMEs are most likely to find success if they adopt a niche marketing strategy – an approach focused on…
When you’re a young startup with promising technology, capturing the interest of a lot of different industries is a great boost. However, it brings a new set of problems. There’s no surer way to dilute your brand and burn through…
The most important aspect of setting up and running a successful business is knowing your ideal clients within your specific niche. Your target audience is the group of people who fall within a similar demographic with shared interests, values and…
A community of enthusiastic fans is an asset nearly beyond value, and the reason for that is simple: when you build a community around your brand, it becomes one of the world’s best marketing engines. For me, such a community…
There are entire industries built on the premise of "Go big or go home" — wherein success is defined not necessarily in terms of profitability, but by the ability to find the big market, scale to meet it, then scale…
Niche marketing has become one of the amazing successes of the internet. Instead of trying to sell to everyone, targeting a specific group of prospective customers has meant greater precision in marketing, with more return on investment. With any luck,…
Today, the word “influencer” can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But to entrepreneurs and…
No matter what you sell, you need to be sure who your target audience is. All your marketing, sales, and advertising exercises hinge on this. This becomes even more crucial when you are catering to a niche market, and are…
Enough has already been said about many individuals from different parts of the world who go ahead in their quest to do the different and push their limits to sculpt a unique career for themselves in their chosen industries. However,…