According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their effectiveness, SMEs are most likely to find success if they adopt a niche marketing strategy – an approach focused on…
When you’re a young startup with promising technology, capturing the interest of a lot of different industries is a great boost. However, it brings a new set of problems. There’s no surer way to dilute your brand and burn through…
The most important aspect of setting up and running a successful business is knowing your ideal clients within your specific niche. Your target audience is the group of people who fall within a similar demographic with shared interests, values and…
Niche marketing has become one of the amazing successes of the internet. Instead of trying to sell to everyone, targeting a specific group of prospective customers has meant greater precision in marketing, with more return on investment. With any luck,…
Today, the word “influencer” can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But to entrepreneurs and…
Enough has already been said about many individuals from different parts of the world who go ahead in their quest to do the different and push their limits to sculpt a unique career for themselves in their chosen industries. However,…
In 2013 Alex Turnbull from Groove wrote a post about what's made Groove's content marketing strategy so successful (The post is actually titled "How We Grew Our Blog to 5,000+ Subscribers in Five Weeks"). One of the things he mentions…
As my recruitment firm reaches its 30-year milestone, I realize I am one of the lucky ones. Turning an enterprising idea into a profitable venture with staying power is no small feat, and I've had my share of challenges along the way. But thanks…
While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. The Top Three Niches are: * Fitness * Making money * And relationships These…