Today, the word “influencer” can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But to entrepreneurs and…
Ask people what it takes to build a successful business, and many will probably tell you that the most important factor is having original ideas. The entrepreneurial narrative we’re given is that someone has a groundbreaking, never-before-seen idea that solves…
[ad_1] Social media is a wonderful inexpensive traffic generator. But, before you waste your time doing things without reason, it’s a good idea to try to sit down and understand what it takes to use social media in this way.…
[ad_1] Do you ever wonder how some of the bigger blogs always seem to have it all together? They publish posts regularly, they post to social media, they bring in new traffic, have a newsletter that goes out at around…
[ad_1] Content marketing may be the new flyer, banner and poster route, but it’s actually ancient. The posters and milk carton ads from auld lang syne had to tease with wit and humor to be memorable, didn’t they? That’s what…
[ad_1] As memories of the holiday season fade, the focus has now shifted to improving sales in the year ahead. But as competition expands globally and consumer expectations become even more demanding, this can be a daunting task. Today’s consumers…
Any time a company is going for a successful corporate launch, it's important to secure that success by ensuring that various marketing strategies are in place. There are a number of marketing strategies, in this case, that can be utilized…
[ad_1] Small businesses today are competing with a lot of noise. Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows…