Have you developed your business website in WordPress? This is a step in the right direction to set you up for success in the competitive online marketing world.
Once you’re set up in WordPress, it’s important to begin looking for online optimization of your newly launched website. For this, you need to acquire the best WordPress SEO services in the market. Before proceeding in the optimization process, a blogger can create an SEO checklist for launching a brand new WordPress website, in advance. This list should include details of all the necessary SEO techniques required for better optimization of a WordPress website such as:
1. Google Analytics and Google Webmaster Tools Setup
Make sure that you have set up Google analytics for your WordPress site. It enables you to track static details of the site and their origin resources, too. On the other hand, the Google webmaster tool plays a significant role in identifying the online performance of the website. Moreover, this tool helps you to get information of a website’s online ranking and other positive or negative aspects of the site.
As Google focuses on the quality URLs of the website. This is termed as the Canonicalization of the site. It enables the search engines to check the authenticity of the pages’ links and their ranking as well. This canonical tag is used to specify the URL and ensure that the link is in a format that helps search engines crawl or pick it easily.
3. Pages Content & Keywords
There is great importance in using keywords on your website. Similarly, proper utilization of keywords in the content of the site is also necessary. But, ensure that the keywords go along with the content of your blog. Also, Google prefers websites which include quality content and keywords reflecting clear messages to the reader. The relevancy in both page content and keywords helps in boosting page rank with search engines too.
4. Page Titles
Page titles play a vital role in the search engine optimization process of a WordPress website. Make sure your page title lies between the range of 50 to 60 characters. Having a unique page tile can also improve the ranking of the page with search engines. For better keyword appearance on the page, it is suggested to use 10 keywords per page.
5. Meta Keyword and Description
It’s important to have a unique and informative meta description including strong meta keywords. This description gives you brief information about the page. Every meta description should be written within the range of 160 characters.
6. Header Tags- H1, H2, H3, H4 tags
Header tags like H1, H2, H3, & H4 should be incorporated into the website pages. It enables search engines to identifying the searchable results under the different header tags. H1 tag depicts the key headline of the page. H2 tag is applied to denote varied sections on the page. Then, tags like H3 and H4 act as subheadings that direct the user to other link sources.
7. Page URLs–Permalink Structure Settings
Permalinks are the URLs of the content posted on the WordPress website. For every search on the website, it generates a specific URL on the browser. This reflects the path of the particular page or searchable item on the website. It also helps search engines match the links with a searchable page and displays results accordingly. Also, the optimization of permalinks is equally important to drivem even more traffic to your site.
8. Permalinks Image Optimization
Images may play a significant role in increasing ranking of a web page. It’s essential to do proper optimization of your images on your blog. For this, you need to ensure that you have named image files properly, keep their size small for faster loading, and relevancy of content with keywords. These features of an image can assist in easy optimization of it for search engines.
9. Page Loading Speed
Page loading is another important fact to consider in the success of a WordPress website. Online visitors like to click websites that have faster page loading speed. To increase the page speed of your WordPress website, you need to keep its pages light or use specific page speed increasing tools like disable page revision and Google page speed insights. Both tools are helpful in boosting speed of the website’s pages.
To test your page’s speed, try this: http://analyzer.bettergraph.com/
10. Internal linking
Every well-written post should be linked with other related content resources throughout the web and your own blog. This will help search engines crawl the most valuable pages for a particular search query of an online user.
11. Set WordPress Plugins (SEO, Security, Database and File Backup Security)
A set of WordPress plugins is available that can be useful in increasing a website’s functionality, online ranking, security of database and the removal of issues with file backup. For all such purposes, plugins such as BulletProof security, Yoast SEO plugin, and BackUPWordPress are used. All these plugins are designed for to work and perform on WordPress websites and can make SEO easier for bloggers.
For quality optimization of a WordPress website, there are various things a blogger needs to manage, such as canonicalization tag, internal linking, page speed, permalinks, header tags, meta keyword and description, page tile, content and keywords, etc. All these points should should be kept in mind for bloggers, while promoting their site over the web.
Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: SEO Service Provider and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips on how to optimize a website over the web using SEO tools and techniques.