You've got to stay focused on a single market until you prove loyalty and expertise. Digital marketing agencies are some of the top businesses in the entrepreneurship sphere. It’s estimated that the digital marketing software industry will grow by 15.2 percent by…

To specialize or not to specialize, that is the question. (The answer is yes.) One of the most common mistakes I see businesses make is lacking specialization. For years, I personally fought this, with the mindset that specialization would limit the amount…

Does your business occupy a crowded niche? If so, you'll need to stand out to survive. These days, it’s increasingly difficult for an entrepreneur’s business to stand out. Extreme competition has led to consumers having high expectations. Oftentimes, simply offering…

Just because what you're selling is unique doesn't mean it can't find its audience. When you have a niche product -- something that positions a unique value proposition to a customer -- it can be hard to figure out your place in…

The niche is comfortable, but it can become an enemy to an entrepreneur's ambitions. November 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Find a niche if you want to succeed in business.” This age-old advice…

Ever hear of cornhole? It's an example of a sports niche that streaming services can grab on to and that can draw an audience, sponsors and big-time revenue. The $3 billion global sports industry is dominated by the power leagues…

Social networking is evolving and providing ways for brands to connect with their target audiences. The appeal of behemoth social networks like Facebook is slowly declining. Many social media users are growing tired of scrolling through feeds only to see…