This may sound like a "duh" step in your marketing prospect, but not having an e-list could squash any real progress you make using emails and e-newsletters. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook :…
Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your list. As subscribers come and go, you want to make sure your growth rate stays high and your audience is expanding. In…
At one time, email marketing seemed the best way to reach customers in an Internet-connected era. However, over time, customers have grown accustomed to filtering through dozens of email messages to find those that are interesting. When combined with spam…
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you the ability…
Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are…
[ad_1] Social media is a wonderful inexpensive traffic generator. But, before you waste your time doing things without reason, it’s a good idea to try to sit down and understand what it takes to use social media in this way.…
[ad_1] Customers are at the heart of every business. In other words, businesses exist for their customers. The customer always has a choice, and the role of the business owner as well as his or her employees is to retain…
[ad_1] Introduction It could be quite frustrating when you send business emails to your (potential) customers, hoping for the anticipated response, but end up getting the complete opposite – no response. Many people that find themselves in situations like this…
[ad_1] As memories of the holiday season fade, the focus has now shifted to improving sales in the year ahead. But as competition expands globally and consumer expectations become even more demanding, this can be a daunting task. Today’s consumers…