No matter what you sell, you need to be sure who your target audience is. All your marketing, sales, and advertising exercises hinge on this. This becomes even more crucial when you are catering to a niche market, and are…
Every business has a niche audience, a group of customers who most benefit and accept the product or service you are offering. Within these target audiences are also smaller subgroups. They share certain characteristics, and have specific wants, needs, and…
In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt,…
Basic Principle To Find Your Niche Online Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to…
There are two factors that every good niche needs to have: profit potential and low competition. If you have both, then you have a good chance of carving out a part of that market for yourself. In this article, we'll…
In order to talk to your niche, you first need to get to know the people in your market. The more you can know their hearts and souls, their problems and desires, the more you'll be able to connect with…
Just because you're in a niche market doesn't mean you can't make a lot of money. In fact, six or seven figure a year businesses have been built around tiny niches like making your parrot talk or repairing very specific…