This may sound like a "duh" step in your marketing prospect, but not having an e-list could squash any real progress you make using emails and e-newsletters. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook :…
There are entire industries built on the premise of "Go big or go home" — wherein success is defined not necessarily in terms of profitability, but by the ability to find the big market, scale to meet it, then scale…
Every business needs a clear direction. It needs to nail down the specifics of what to sell, who to sell to and how its products or services can serve the market. And what better way to have a crystal-clear direction…