In many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.
Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.
Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.
Examples of Niches That Exploded
So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it is the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!
What niches might come to explode in future? It is never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.
How to Get Your Right Niches?
Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).
Want to get really advanced though? Then why not try to influence the next ‘Big Thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!